Google News in Spain: The Sound of Declining Traffic

December 17, 2014

Well, the Googley conquistadores seem to have caught the attention of the Spanish news sites. I read “External Traffic to Spanish News Sites Plummets after Google Move.” I find it remarkable that “real” journalism outfits fail to understand the power of the GOOG. Axil Springer pumped millions into Qwant. I bet you use that Pertimm-based service each and every day, right? A quick dust up with the Google, and the German publisher rolled over like my clueless boxer Tess. She is deaf, has three good legs, and one eye. But Tess figures stuff out without have to do much more than be aware of her environment. Perhaps there is a lesson there?


Is Tess the rescue boxer smarter than the average European publisher chock full of “real” journalistic wizardry? I can make a good case for Tess. She uses Google to help me research Cyber OSINT and NGIA.

The write up states:

Spanish publishers are now asking for help from the government because of the impact of the law, even though Google warned that it would have to remove their links if the law was passed (any links to Spanish sites are also removed from other content on non-Spanish versions of Google News, but they remain available through a regular Google search).

The reality is that the folks with the wonky logo and teenagers on the payroll are the gatekeepers. If you are not in Google, you do not exist. This applies to cold blooded northern Europeans and the more excitable southern Europeans. Thomas Mann explained this is his novels. Well, some “real” journalists may want to refresh their memories. Reality check: Google has traffic power. Sartre provided some insight in No Exit. I have an idea. Let’s run a modern European literature class for “real” journalists. Yes, students, you can use Google. I excuse from class the wizards at IDG/IDC who suggested that Google pull out of Europe. Europe may request that Google remain available. Look for a report from IDC expert Dave Schubmehl explaining why Google should put its tail between its legs and scurry back to Silicon Valley.

Stephen E Arnold, December 17, 2014


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