Drop Everything and Learn These New Tips for Semantic Search

December 31, 2014

IT developers are searching for new ways to manipulate semantic search, but according to Search Engine Journal in “12 Things You Need To Do For Semantic Search” they are all trying to figure out what the user wants. The article offers twelve tips to get back to basics and use semantic search as a tool to drive user adoption.

Some of the tips are quite obvious, such as think like a user, optimize SEO, and harness social media and local resources. Making a Web site stand out, requires taking the obvious tips and using a bit more. The article recommends that it is time to learn more about Google Knowledge Graph and how it applies to your industry. Schema markup is also important, because search engines rely on it for richer results and it develops how users see your site in a search engine.

Here is some advice on future proofing you site:

“Work out how your site can answer questions and provide users with information that doesn’t just read like terms and conditions. Pick the topics, services and niches that apply to your site and start to optimize your site and your content in a way that will benefit users. Users will never stop searching using specific questions, but search engines are actively encouraging them to ask a question or solve a problem so get your services out there by meeting user needs.”

More tips include seeing how results are viewed on search engines other than Google, keeping up with trends, befriending a thesaurus, and being aware that semantic search requires A LOT of work.

Whitney Grace, December 31, 2014
Sponsored by ArnoldIT.com, developer of Augmentext

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