If an IDC Tweet Enters the Social Stream, Does Anyone Care? I Do Not.
December 31, 2014
This is a good question. The Twitter messages output by Beyond Search are automated. We know that most of these produce nothing substantive. But what about Tweets by an IDC search expert like Dave Schubmehl. You may recognize the name because he sold a report with my name on it for $3,500 on Amazon without my permission. Nifty. I don’t think of myself as a brand or fame surf board, but it appears that he does.
My Overflight system noted that since September 22, 2014, Mr. Schubmehl or an IDC software script generated 198 tweets if I counted correctly. There were quite a few tweets about BA Insight, a search vendor anchored in Microsoft SharePoint. I ask, “Is BA Insight paying for IDC to promote the brand?” I know that there may have been some brushes with IDC in the past. Whether for free or for fee, Mr. Schubmehl mentions BA Insight a half dozen times.
But Mr. Schubmehl is fascinated with IBM. He generated tweets about Watson, IBM “insights”, and IBM training 149 times. Perhaps IDC and Mr. Schubmehl should apply to be listed in the TopSEOs’ list?
Do McKinsey, Bain, and BCG consultants hammer out tweets about Watson? I suppose if the client pays. Is IDC and search expert Mr. Schubmehl in the pay-to-play business? If not, he has considerable affection for the IBM and its Watson system, which is supposed to be a $10 billion business in four or five years. I wonder how that will work out in a company that is playing poker with its financial guidance for the next fiscal year.
Stephen E Arnold, December 31, 2014
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