IT Concerns in 2015: Digital Transformation Leads the List

January 22, 2015

The article titled Boardroom Priorities in 2015: Can IT Deliver on ZDNet discusses a recent survey of 200 CXOs on boardroom concerns for 2015 from Constellation Research. Digital transformation was at the top of many lists, and the article posits that there is a fear among many companies that a “Digital Darwinism” will take down corporations that have not invested in digital strategies. The article states,

“Constellation notes that digital personas represent the brand, but also expand on the brick and mortar experience…[it] spans the entire customer experience…The companies that have invested early in their digital presence have a lead, but it’s unclear what happens to everyone else. Not all of these investments will work and execution is likely to get spotty. Tech vendors are promising magic bullets, but if every company is on the same bandwagon it’s going to be tough for anyone to pull away.”

The article suggests weariness in all areas of investment is wise, especially big data. Other priorities the survey listed include consistent customer experience, preparedness for inorganic growth, mass automation and the reduction of costs for regulatory and security compliance. There is a missing point in this article, which is money. Companies still have to deliver sustainable revenue and continue making new sales.

Chelsea Kerwin, January 22, 2014

Sponsored by, developer of Augmentext


One Response to “IT Concerns in 2015: Digital Transformation Leads the List”

  1. paintball gliwice on January 22nd, 2015 6:35 pm

    paintball gliwice

    IT Concerns in 2015: Digital Transformation Leads the List : Stephen E. Arnold @ Beyond Search

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