Online Brand: Will Facebook or Google Become the Internet
January 26, 2015
I read a very interesting item on a UK information service. The article is “People Actually Confuse Facebook and the Internet in Some Places.” Here’s the point I highlighted with orange this fine morning:
Ex-Googler, Facebook COO and mouthpiece Sheryl Sandberg claimed this week that some users (sorry, people) actually think that Mark Zuckerberg’s free-content ad network is the Internet.
I filed an item about Eric Schmidt’s widely publicized prognostication just a day or two before. Here’s a representative article: “Eric Schmidt’s Quite Right The Internet Will Disappear; All Technologies Do As They Mature.”
Google wants the disappearing Internet to be into Google. If Facebook acts out the suggestion that Facebook becomes the Internet, Google will not be happy.
The battle, therefore, is less about disappearing technology than a return to the good old days when a telephone meant Bell. Just cross out Bell, and slot in a nifty company like Facebook or Google.
Is this disappearance or a de facto, ubiquitous monopoly?
Stephen E Arnold, January 26, 2015
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