Google Health Info: An Old Fashioned Solution to Misleading Content
February 10, 2015
Short honk: I want to call attention to “A Remedy for Your Health-Related Questions: Health Info in the Knowledge Graph .” According to the write up:
So starting in the next few days, when you ask Google about common health conditions, you’ll start getting relevant medical facts right up front from the Knowledge Graph. We’ll show you typical symptoms and treatments, as well as details on how common the condition is—whether it’s critical, if it’s contagious, what ages it affects, and more. For some conditions you’ll also see high-quality illustrations from licensed medical illustrators. Once you get this basic info from Google, you should find it easier to do more research on other sites around the web, or know what questions to ask your doctor.
Makes sense, right?
I find this interesting because it may be the first step to cleaning up outputs that are disinformation, misinformation, or reformations of other information. Will this have an impact on other Google activities? My hunch is that this is an important shift at the GOOG.
What’s the value to an advertiser? To a parent seeking info about a child’s malady? To a Google party with access to the usage info? To Google’s “Digital Gutenberg” services?
Stephen E Arnold, February 10, 2015
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