Google: Circling the Semi Virtual Wagons
February 26, 2015
Google has an interesting track record with nation states, supra national agencies, and regulators.
Google has a new Euro boss, Matt Brittin. According to “Here’s Everything We Know about Google’s new European Boss Matt Brittin,” he is tall and:
Born in 1968 in Walton-on-Thames in Surrey, England, he was educated at Hampton School and Robinson College before leaving home to study at Cambridge University, where he earned a Master of Arts in Land Economy and Geography.
Also, according to “Google Shakes Up European Units in Face of Tougher Rules,” the GOOG is following in Yahoo’s footsteps by trying to get organized in Europe. You may have to pay to access the Financial Times’ article.
Net net: After 15 or so years in business, the lads in Mountain View are circling their virtual wagons in EC land.
Will the shift be enough to satisfy the regulators presiding over a somewhat shaky financial and political tie up? My hunch is that regulators will regulate. Perhaps some juicy penalties or taxation fast dancing will be announced.
Exciting for Google which is facing push back about its real estate dreams in Mountain View, annoyances in China, and the on going European saber rattling.
Google will have to stand tall. The new GOOG Euro boss should be able to see over the well coiffed heads of the regulators.
Stephen E Arnold, February 26, 2015
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