The Future of Google Is Google Plus Floundering
March 2, 2015
I read “Bradley Horowitz Is Now Running Google+.” (How easy is it to search for characters like “+”?) I recall that The Seattle Times issued “3 Years In, Future of Google+ Still Unclear.” Didn’t the “founder” of Vic Gundotra seek his future elsewhere in the spring of 2014? (What happened to that Orkut social service?)
Now there’s a new Googler in charge of the “+” service, Bradley Horowitz, replacing a Googler named David Besbris. Now I am not sure who is in charge of what, but it seems that more change is afoot. The write up uses the phrase “dismantled.”
No problem. I have been told that I am a member of Google Plus. I think it is part of a automatic sign up. That’s okay with me if Google Plus was a minus like me.
Several thoughts:
- Google has a long history of social aspirations. None of the Google services has matched Facebook’s traction. Facebook employs some Xooglers, however. So maybe it is a management issue?
- Google Plus does not look so much like the future of Google as one more illustration of Google’s management expertise.
- Google has been in business for 15 years and the Googley thing depends almost exclusively on selling ads. Other great ideas do not match selling ads for revenue impact. Is it time to ask the question, “Can Google find another revenue success?”
In short, the next Google seems to look a great deal like the current Google: Ads and semi successful ancillary services.
Stephen E Arnold, March 2, 2015
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The Future of Google Is Google Plus Floundering : Stephen E. Arnold @ Beyond Search
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