Partnership Between Twitter and IBM Showing Results
March 27, 2015
The article on TechWorld titled IBM Boosts BlueMix and Watson Analytics with Twitter Integration investigates the fruits of the partnership between IBM and Twitter, which began in 2014. IBM Bluemix now has Twitter available as one the services available in the cloud based developer environment. Watson Analytics will also be integrated with Twitter for the creation of visualizations. Developers will be able to grab data from Twitter for better insights into patterns and relationships.
“The Twitter data is available as part of that service so if I wanted to, for example, understand the relationship between a hashtag on pizza, burgers or tofu, I can go into the service, enter the hashtag and specify a date range,” said Rennie. “We [IBM] go out, gather information and essentially calculate what is the sentiment against those tags, what is the split by location, by gender, by retweets, and put it into a format whereby you can immediately do visualisation.”
From the beginning of the partnership, Twitter gave IBM access to its data and the go-ahead to use Twitter with the cloud based developer tools. Watson looks like a catch all for data, and the CMO of Brandwatch Will McInnes suggests that Twitter is only the beginning. The potential of data from social media is a vast and constantly rearranging field.
Chelsea Kerwin, March 27, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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Partnership Between Twitter and IBM Showing Results : Stephen E. Arnold @ Beyond Search