Attensity Adds Semantic Markup
April 3, 2015
You have been waiting for more markup. I know I have, and that is why I read “Attensity Semantic Annotation: NLP-Analyse für Unternehmensapplikationen.”
So your wait and mine—over.
Attensity, a leading in figuring out what human discourse means, has rolled out a software development kit so you can do a better job with customer engagement and business intelligence. Attensity offers Dynamic Data Discovery. Unlike traditional analysis tools, Attensity does not focus on keywords. You know, what humans actually use to communicate.
Attensity uses natural language processing in order to identify concepts and issues in plain language. I must admit that I have heard this claim from a number of vendors, including long forgotten systems like DR LINK, among others.
The idea is that the SDK makes it easier to filter data to evaluate textual information and identify issues. Furthermore the SDK performs fast content fusion. The result is, as other vendors have asserted, insight. There was a vendor called Inxight which asserted quite similar functions in 1997. At one time, Attensity had a senior manager from Inxight, but I assume the attribution of functions is one of Attensity’s innovations. (Forgive me for mentioning vendors with which some 20 somethings know quite well.)
If you are dependent upon Java, Attensity is an easy fit. I assume that if you are one of the 150 million plus Microsoft SharePoint outfits, Attensity integration may require a small amount of integration work.
According the Attensity, the benefits of Attensity’s markup approach is that the installation is on site and therefore secure. I am not sure about this because security is person dependent, so cloud or on site, security remains an “issue” different from the one’s Attensity’s system identifies.
Attensity, like Oracle, provides a knowledge base for specific industries. Oracle made term lists available for a number of years. Maybe since its acquisition of Artificial Linguistics in the mid 1990s?
Attensity supports five languages. For these five languages, Attensity can determine the “tone” of the words used in a document. Presumably a company like Bitext can provide additional language support if Attensity does not have these ready to install.
Vendors continue to recycle jargon and buzzwords to describe certain core functions available from many different vendors. If your metatagging outfit is not delivering, you may want to check out Attensity’s solution.
Stephen E Arnold, April 3, 2015
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