Marketing the Modern Way: Experts Share Secrets! Secrets!
April 20, 2015
I find the advice of experts interesting. When I worked at Halliburton Nuclear, there was an engineer who knew about “everything.” The person was supposed to be an expert in biology, water, nuclear physics, and, of course, math. I recall the person was bright, but his confidence exceeded his mental baggage compartment.
When I encounter experts without the background this pontificator of yore had, I wonder if the big luggage and tiny cart idiosyncrasy is operating. You be the judge. Navigate to “8 Awesome SEO Secrets from the Experts.” A word about whether the advice is good or not: If these experts had secrets which worked, wouldn’t these folks be household names?
Just a question. When it comes to getting a Web page to light up the Google search results, the folks in the European Commission have a suspicion that Google puts its hand on the rudder of results ranking. The notion that eight experts can fiddle the results which Google may steer to some degree if the allegations are correct raises the question, “Okay, who controls results?” I will leave the answer to you as you read the write up.
Herewith are the secrets from the experts, or, I should say, “so called experts.”
Numero uno is semantic search. Okay, there’s a secret for you. I am not able to define to my satisfaction semantic search, but you have the truth, gentle reader. Go forth.
Here are several other secrets:
- Write factual, logical, coherent articles
- Use Google Plus
- Connect with influencers
- Write for mobile devices
- Visualize
- Markup
Here’s the paragraph I marked as one which puzzled me:
The rise of the Chief Statistical Officer or Chief Conversion Officer is not far away as businesses realize that dominating a niche is going to take more than a few hastily thrown together Adwords campaigns being added to their marketing mix.
I assume only search experts qualify for the job of statistical officer. Differentiate this from other baloney, and perhaps you can be a butcher. Experts, like the fellow at Halliburton, can do just about anything or so they think.
Stephen E Arnold, April 20, 2015
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