Social Network Demographics by the Numbers
April 23, 2015
The amount of social networking Web sites and their purposes is as diverse as the human population. Arguably, if you were to use each of the most popular networks and try to keep on top of every piece of information that filters through the feed, one twenty-four hour day would not be enough.
With social media becoming more ingrained in daily life, it makes one wonder who is using what network and for what purpose. Business Insider discusses a recent BI Intelligence about social media demographics in the article: “Revealed: A Breakdown Of The Demographics For Each Of The Social Networks.” Here are some of the facts: Facebook is still mostly female and remains the top network. Twitter leans heavier on the male demographic, while YouTube reaches more adults in 18-34 demographic than cable TV. Instagram is considered the most important of teenage social networks, but Snapchat has the widest appeal amongst the younger crowd. This is the most important for professionals:
“LinkedIn is actually more popular than Twitter among U.S. adults. LinkedIn’s core demographic are those aged between 30 and 49, i.e. those in the prime of their career-rising years. Not surprisingly, LinkedIn also has a pronounced skew toward well-educated users.”
Facebook still reigns supreme and pictures are popular with the younger sect, while professionals all tend to co-mingle in their LinkedIn area. Surprising and not so revealing information, but still interesting for the data junkie. We wonder how social media will change in the coming year?
Whitney Grace, April 23, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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Social Network Demographics by the Numbers : Stephen E. Arnold @ Beyond Search