Search Left Out of the Collaborative Economy Honeycomb
May 8, 2015
I must admit that I knew very little about the collaborative economy. I used AirBnB once time and worried about my little test. I survived. I rode in an Uber car one time because my son is an aficionado. I am okay with the subway and walking. I ignore apps which allegedly make my life better, faster, and more expensive.
I saw a post which pointed me to the Chief Digital Officer Summit and that pointed me to this page with the amazing honeycomb shown below. The title is “Collaborative Economy Honeycomb 2: Watch It Grow”
The hexagons are okay, but the bulk of the write up is a listing of companies which manifest the characteristics of a collaborative honeycomb outfit.
Most of the companies were unfamiliar to me. I did recognize the names of a couple of the honeycombers; for example, Khan Academy, Etsy, eBay (ah, delightful eBay), Craigslist, Freelancer, the Crypto currencies (yep, my Dark Web work illuminated this hexagon in the honeycomb for me), and Indiegogo (I met the founder at a function in Manhattan).
But the other 150 companies in the list were news to me.
But what caused me to perk up and pay attention was one factoid:
There were zero search, content processing, or next generation information access companies in the list.
I formed a hypothesis which will probably give indigestion to the individuals and financial services firm pumping money into search and content processing companies. Here it is:
The wave of innovation captured in the wonky honeycomb is moving forward with search as an item on a checklist. The finding functions of these outfits boil down to social media buzz and niche marketing. Information access is application centric, not search centric.
If I am correct, why would honeycomb companies in collaboration mode want to pump money into a proprietary keyword search system? Why not use open source software and put effort into features for the app crowd?
Net net: Generating big money from organic license deals may be very difficult if the honeycomb analysis is on the beam. How hard will it be to sell a high priced search system to the companies identified in this analysis? I think that the task might be difficult and time consuming.
the good news is that the list of companies provides outfits like Attivio, BA Insight, Coveo, Recommind, Smartlogic, and other information retrieval firms with some ducks at which to shoot. How many ducks will fall in a fusillade of marketing?
One hopes that the search sharpshooters prevail.
Stephen E Arnold, May 8, 2015
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Search Left Out of the Collaborative Economy Honeycomb : Stephen E. Arnold @ Beyond Search