Big Data, Analytics, and Time to Burn

June 11, 2015

Short honk: I read “Riding Dirty: The Science of Cars and Rap Lyrics.” The concept is to match rap music references to models of automobiles. To what end I am not certain. I was delighted to find that Mercedes is the most popular auto in rap music. I used to own a Subaru, which ranks dead last. I am obviously at the bottom of the rap auto popularity heap. Great use of time I assert. How will the auto manufacturers use these data? Ideas Cadillac (#2) and Chevrolet (#3)?

Stephen E Arnold, June 12, 2015

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