How Does a Xoogler Address Search?

July 2, 2015

There are two ways to answer this question.

At Verizon AOL, the approach is to use Bing and the Microsoft ad platform. See “AOL Takes Over Majority of Microsoft’s Ad Business, Swaps Google Search For Bing.” You may have to pay with something other than Greek coded euros to view this article.

At Yahoo, the approach may be to use Google search results, not Microsoft Bing’s. Will Yahoo embrace the GOOG? According to “Yahoo Search Testing Google Search Results: Search PandaMonium”, this may be happening.

The write up states:

I am uncertain to what degree they [sic The author seems to be referring to Yahoo] are testing search results from Google, but on some web browsers I am seeing Yahoo! organics and ads powered by Bing & in other browsers I am seeing Yahoo! organics and ads powered by Google. Here are a couple screenshots.

Will the change have an impact on the relevance of Yahoo search results? Jury is out.

Stephen E Arnold, July 2, 2015

Written by Stephen E. Arnold · Filed Under News, Search, Yahoo

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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