Google Seeks SEO Pro

August 12, 2015

Well, isn’t this interesting. Search Engine Land tells us that “Google Is Hiring an SEO Manager to Improve its Rankings in Google.” The Goog’s system is so objective, even Google needs a search engine optimization expert! That must be news to certain parties in the European Union.

Reporter Barry Schwartz spotted the relevant job posting at the company’s Careers page. Responsibilities are as one might expect: develop and maintain websites; maintain and develop code that will engage search engines; keep up with the latest in SEO techniques; and work with the sales and development departments to implement SEO best practices. Coordination with the search-algorithm department is not mentioned.

Google still stands as one of the most sought-after employers, so it is no surprise they require a lot of anyone hoping to fill the position. Schwartz notes, though, that link-building experience is not specified. He shares the list of criteria:

“The qualifications include:

*BA/BS degree in Computer Science, Engineering or equivalent practical experience.

*4 years of experience developing websites and applications with SQL, HTML5, and XML.

*2 years of SEO experience.

*Experience with Google App Engine, Google Custom Search, Webmaster Tools and Google Analytics and experience creating and maintaining project schedules using project management systems.

*Experience working with back-end SEO elements such as .htaccess, robots.txt, metadata and site speed optimization to optimize website performance.

*Experience in quantifying marketing impact and SEO performance and strong understanding of technical SEO (sitemaps, crawl budget, canonicalization, etc.).

*Knowledge of one or more of the following: Java, C/C++, or Python.

*Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics.”

Lest anyone doubt the existence of such an ironic opportunity, the post reproduces a screenshot of the advertisement, “just in case the job is pulled.”

Cynthia Murrell, August 12, 2015

Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Written by Stephen E. Arnold · Filed Under algorithms, Google, News, Search, Web Services

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.