Wikipedia: The PR Revolution
August 17, 2015
i read “The Covert World of People Trying to Edit Wikipedia—for Pay.” I am an old fashioned backwoodsperson. I look up stuff. I try to figure out which source is semi reliable. I read and do some (not much, of course) thinking.
Other folks just whack 2.7 words into the Alphabet—oops, I mean, the Google—click on the first link which is often a pointer to Wikipedia and take the “information” displayed. Easy. Quick. Just right for those who have no time, like social media, and use handheld devices.
The write up points out what seems to me to be an obvious “evolutionary” leap:
How can a site run by volunteers inoculate itself against well-funded PR efforts? And how can those volunteers distinguish between information that’s trustworthy and information that’s suspect?
The write up explores one example of public relations folks cranking out objective articles for Wikipedia.
Why worry? Getting accurate information involves more than relying on Alphabet – oh, there I go again, I mean the Google – and its all time fave number one Wikipedia.
Dialog Information Services pioneered this default top hit. When I logged on, the default database was Education Index or something like that. The clueless would run their query for diamond deposition in that database, thus having an upside for Dialog. Too bad about the system user.
The burden, gentle reader, falls not on Wikipedia, which is fighting a losing battle against the forces of Lucifer – I am sorry, I mean public relations.
The burden falls on the person doing the search to figure out what information is correct. Bummer. That’s real work. Who has time for that anyway?
Stephen E Arnold, August 17, 2016
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2 Responses to “Wikipedia: The PR Revolution”
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