The Four Vs Arrive for Semantic Search
September 1, 2015
When I first encountered the four Vs, I thought someone was recycling the mnemonic trick I was taught when I was a wee pre-retirement person.
I associate the four Vs with IBM and Vivisimo. The hook up is probably a consequence of my flawed thought processes. I have a slide in my files showing an illustration of Volume, Velocity, Variety, and Veracity artfully presented as a cartoon.
One of the goslings showed me this image, but I am not sure it is the diagram of which I speak. Here it is, and you can figure out how the four balls, the plugs, and the tough to read cyan type explain Big Data.
These have migrated to semantic search. Now that’s as good a home for these buzzwords as any of the suburban developments in Jargonville.
As applied to semantic search, the four Vs appear to guide the would be enemies of relevance to write a lot, make lots of changes, post content in many forms, and provide “accurate” information.
Good advice.
I assume that somewhat revenue thirst search engine optimization experts will be raking in the dollars and euros explaining these concepts to their clients.
I am still baffled about the connection between IBM, Vivisimo, and Big Data. I will leave semantic search to the SEO mavens and the mid tier consultants whom I associate with hard to read azure colors. I much prefer the hard edge tones of the blue chip folks.
Stephen E Arnold, September 1, 2015
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