The Cricket Cognitive Analysis
September 4, 2015
While Americans scratch their heads at the sport cricket, it has a huge fanbase and not only that, there are mounds of data that can now be fully analyzed says First Post in the article, “The Intersection Of Analytics, Social Media, And Cricket In The Cognitive Era Of Computing.”
According to the article, cricket fans absorb every little bit of information about their favorite players and teams. Technology advances have allowed the cricket players to improve their game with better equipment and ways to analyze their playing, in turn the fans have a deeper personal connection with the game as this information is released. For the upcoming Cricket World Cup, Wisden India will provide all the data points for the game and feed them into IBM’s Analytics Engine to improve the game for spectators and the players.
Social media is a huge part of the cricket experience and the article details examples about how it platforms like Twitter are processed through sentimental analysis and IBM Text Analytics.
“What is most interesting to businesses however is that observing these campaigns help in understanding the consumer sentiment to drive sales initiatives. With right business insights in the nick of time, in line with social trends, several brands have come up with lucrative offers one can’t refuse. In earlier days, this kind of marketing required pumping in of a lot of money and waiting for several weeks before one could analyze and approve the commercial success of a business idea. With tools like IBM Analytics at hand, one can not only grab the data needed, assess it so it makes a business sense, but also anticipate the market response.”
While Cricket might be what the article concentrates on, imagine how data analytics are being applied to other popular sports such as American football, soccer, baseball, golf, and the variety of racing popular around the world.