New Search System for Comparing Companies

September 22, 2015

There is a new tool out to help companies compile information on their competitors: RivalSeek. This brainchild of entrepreneur Richard Brevig seeks to combat an issue he encountered when he turned to Google while researching the market for a different project: Google’s “personalized search” filters

keep users from viewing the whole landscape of any particular field. Frustration led Brevig to develop some tools of his own, which he realized might appeal to others. The site’s homepage explains simply:

“Find your competitors that Google can’t. RivalSeek’s competitor search engine looks past filter bubbles, finding competitors you’ve never heard of.”

More information can be found in Brevig’s brief introductory video on YouTube. There’s also this “quick demo,” which can be found on YouTube or playing quietly on RivalSeek’s home page. While the tool is still in Beta, Brevig is confident enough in its usefulness to charge $29 a month for access. You can find an example success story, for the Dollar Shave Club, at the company’s blog.

This is a great idea. While Google’s filter bubbles can be convenient, it is clear that confirmation bias is not their only hazard. Perhaps Brevig would be interested in expanding this tool into other areas, like science, literature, or sociology. Just a suggestion.

Cynthia Murrell, September 22, 2015

Sponsored by, publisher of the CyberOSINT monograph



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