Facebook on Top of App Sales
October 7, 2015
While Facebook is a common social media tool and it does not make headlines as much as it used to, except when it added the new GIF function and angers users by rearranging its options, it now has something even more exciting to shout about. Business Insider reported that, “Facebook’s WhatsApp Hits Another Major Milestone” with a messaging app that it bought back in 2014.
Facebook bought WhatsApp for $19 billion and since its purchase its growth has exploded. There are now nine hundred million active users and it could jump to one billion by the end of the year. Compared to its competitors Viber and WeChat, however, is not bringing in much profit. Zuckerberg has plans for WhatsApp and has asked his investors to be patience. He wants WhatsApp to be a “natural place for people to communicate with businesses.”
” ‘The long-term bet is that by enabling people to have good organic interactions with businesses, that will end up being a massive multiplier on the value of the monetization down the road, when we really work on that, and really focus on that in a bigger way,’ Zuckerberg said.”
Zuckerberg knows what he is doing. He is setting up a messenger platform that people trust, enjoy, and is popular. When you have access to nine hundred million active users and want to grow it to one billion, there are definitely plans to monetize it. We just have to wait.