Woof: Mobile Search Is the Big Dog
October 12, 2015
Tiny screen. Lots of eye balls. Many opportunities. What happens to the old school business model of the Alphabet Google thing? One wizard read some posts and did some Googling to provide some insight into this potentially annoying shift into the way pesky humans do information.
Navigate to “Worldwide, More Than Half Of Google’s Searches Happen On Mobile: Google Also Says It Has Indexed 100 Billion Links within Apps.” Okay, big numbers. Maybe rounded a bit, but let’s look at the beef, not the ersatz crunch in the search taco:
It’s important to note that this doesn’t mean that desktop searches have diminished. Stats on desktop search from comScore routinely show the overall amount has risen from month to month. Rather, it’s that mobile searches have been a growing new segment that have caught up and now overtaken desktop search. On the whole, desktop search has grown. As a percentage, it has dropped. That’s because we’re living in what I’ve called an “always-on search world,” where we’re always able to search.
Yep, I like that always on angle. Very 24×7.
Several thoughts:
- The Google remains dependent on online advertising and that seems unlikely to change.
- The mobile environment seems to be Google’s new Comstock lode
- The management shifts at the Google may be more about revenue than they appear
- Alphabet Google continues to chug along. No flashing yellow lights for the Google fans.
Here in Harrod’s Creek I sense some Google fatigue particularly by mobile users who don’t know where online information comes from. Just a few short years ago, the answer was Google. Now, there might be a different perception of search brand power. SEO professionals, start your engines.
Stephen E Arnold, October 12, 2015
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