Alphabet Google: The Beat Goes On

October 23, 2015

Even in a remote part of the world, the news of Google’s financial results for the third quarter of 2015 banged the drum for the online advertising giant. I read “Alphabet Announces Third Quarter 2015 Results of Google.” The headline puzzled me. I thought Alphabet was Google, but it seems that Alphabet has no significant revenues, so the money comes from the Google. Got it. The objective is to generate revenue and profit, not explain why after 15 years, the “search giant” has essentially a single revenue stream.

The write up says:

“Our Q3 results show the strength of Google’s business, particularly in mobile search. With six products now having more than 1 billion users globally, we’re excited about the opportunities ahead of Google, and across Alphabet,” said Ruth Porat, CFO of Alphabet and Google.

I wonder if this “strength” is a weakness. Amazon, the digital Wal-Mart, does the online thing but seems to have different revenue streams. Facebook also appears to have some revenue diversity. I do not want to dim the excitement over Google’s impressive financial results.

The beat goes on. Loon balloons will float. Self driving cars will perform more reliably than human guided vehicles. Death will be solved. Well, that’s the theory as long as online advertising pumps money into the Alphabet Google thing.

Stephen E Arnold, October 23, 2015



One Response to “Alphabet Google: The Beat Goes On”

  1. Google Drastically Slows Acquisition Spending : Stephen E. Arnold @ Beyond Search on December 3rd, 2015 3:12 am

    […] Google becomes Alphabet, the company seems to be taking a new approach to its investments. Business Insider declares, […]

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