Why Search May Be Doomed
November 4, 2015
Crafting a query takes mental effort. If the data in “Averatge US Teen Watches nearly Seven Hours of Media Daily” is accurate, mental effort may not be high on the list of US teens as they age.
With smart software poised to deliver information to a user without the user having to think, my hunch is that these folks will not be able to figure out what’s correct, what’s relevant, and what’s factual.
Great news for those in control of information streams. Bad news looms for other folks.
The write up reports:
Children ages 13 to 18 spend six hours and 40 minutes a day, on average, with screen-based media, with almost half of that taking place through mobile devices, the study found. On any given day, 18 percent of teens are using more than 10 hours of screen media, although some of those hours might take place at the same time – texting, for instance, while watching a television show.
On the bright side, there are many hours which teens are not sucking up digital media. I assume that the marketers will find a way to boost this six hour per day figure.
I noted this passage too:
Screen media is more often used for passive entertainment than for creative ventures, but this entertainment is highly fragmented, the study found.
Consolidation into monopolies may solve this problem. Great news for Amazon-, Apple-. and Google-type outfits. Marketers can target light users and readers in a push to get these digital duds into pure consuming mode.
Stephen E Arnold, November 4, 2015
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