Data Analytics Is More Than Simple Emotion
November 6, 2015
Hopes and Fears posted the article, “Are You Happy Now? The Uncertain Future Of Emotion Analytics” discusses the possible implications of technology capable of reading emotions. The article opens with a scenario from David Collingridge explaining that the only way to truly gauge technology’s impact is when it has become so ingrained into society that it would be hard to change. Many computing labs are designing software capable of reading emotions using an array of different sensors.
The biggest problem ahead is not how to integrate emotion reading technology into our lives, but what are the ethical concerns associated with it?
Emotion reading technology is also known as affective computing and the possible ethical concerns are more than likely to come from corporation to consumer relationships over consumer-to-consumer relationships. Companies are already able to track a consumer’s spending habits by reading their Internet data and credit cards, then sending targeted ads.
Consumers should be given the option to have their emotions read:
“Affective computing has the potential to intimately affect the inner workings of society and shape individual lives. Access, an international digital rights organization, emphasizes the need for informed consent, and the right for users to choose not to have their data collected. ‘All users should be fully informed about what information a company seeks to collect,’ says Drew Mitnick, Policy Counsel with Access, ‘The invasive nature of emotion analysis means that users should have as much information as possible before being asked to subject [themselves] to it.’”
While the article’s topic touches on fear, it ends on a high note that we should not be afraid of the future of technology. It is important to discuss ethical issues right now, so groundwork will already be in place to handle affective computing.
Whitney Grace, November 6, 2015
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