CEM Platform Clarabridge 7 Supports Silo Elimination
November 10, 2015
The move to eliminate data silos in the corporation has gained another friend, we learn in Direct Marketing News’ piece, “Clarabridge Joins the Burn-Down-the-Silos Movement.” With their latest product release, the customer experience management firm hopes to speed their clients’ incorporation of business intelligence and feedback. The write-up announces:
“Clarabridge today released Clarabridge 7, joining the latest movement among marketing tech companies to speed actionability of data intelligence by burning down the corporate silos. The new release’s CX Studio promises to provide users a route to exploring the full customer journey in an intuitive manner. A new dashboard and authoring capability allows for “massive rollout,” in Clarabridge’s terms, across an entire enterprise.
“Also new are role-based dashboards that translate data in a manner relevant to specific roles, departments, and levels in an organization. The company claims that such personalization lets users take intelligence and feedback and put it immediately into action. CX Engagor expedites that by connecting business units directly with consumers in real time.”
We have to wonder whether this rush to “burn the silos” will mean that classified information will get out; details germane to a legal matter, for example, or health information or financial data. How can security be applied to an open sea of data?
Clarabridge has spent years developing its sentiment and text analytics technology, and asserts it is uniquely positioned to support enterprise-scale customer feedback initiatives. The company maintains offices in Barcelona, London, San Francisco, Singapore, and Washington, DC. They also happen to be hiring as of this writing.
Cynthia Murrell, November 10, 2015