How to Speak to Executives
November 19, 2015
If you need help communicating with the higher-ups, see “Sales Pitch: How to Sell Your IT Strategy to the Board” at SmartDataCollective. Writer Simon Mitchell points out that, when trying to convince the higher-ups to loosen the purse strings, IT pros are unlikely to succeed if their audience doesn’t understand what they’re talking about. He advises:
“Step out of your technological mindset. Long presentations on subjects outside your audience’s core competence are a waste of everyone’s time. Don’t bore the board with too much detail about how the technology actually works. Focus on the business case for your strategy.”
The write-up goes on to recommend a three-point framework for such presentations: focus on the problem (or opportunity), deliver the strategy, and present costs and benefits. See the post for more on each of these points. It is also smart have the technical details on hand, in case anyone asks. We’re left with four take-aways:
“*Before you present your next big IT initiative to the board, put yourself in their shoes. What do they need to hear?
*Review how you can make tech talk accessible and appealing to non-technical colleagues.
*Keep your presentations short and sweet.
*Focus on the business case for your IT strategy.”
Mitchell also wisely recommends The Economist’s Style Guide for more pointers. But, what if the board does not put you on the agenda or, when you make your pitch, no one cares? Well, that’s a different problem.
Cynthia Murrell, November 19, 2015