Quote to Note: Axil Springer

December 25, 2015

I read “A Giant in Print Reboots.” (If the link does not resolve, snag a copy of the dead tree edition of the New York Times for December 21, 2015. Navigate to page B 1.) Like other “print publishers embrace the digital revolution” articles, the “giant” Axil Springer is really going to go a new direction. I noted this morning that about 25 years ago, the consumerist Internet began.

Axil Springer owns a chunk of the Web search engine which keeps a senior Alphabet Google executive awake at night. You know this search system, don’t you, gentle reader? You use Qwant.com everyday, don’t you?

Tucked in the article is a quote to note. I circled:

I would not exclude that in 10 years’ time our company could be 100 percent digital in terms of revenue and 80 or even 90 percent international.–Mathias Döpfner, Axel Springer CEO

Pushing out the transformation to 2026 lines up with the time horizons on which some print publishers operate. My view is that a decade is a long time in today’s somewhat volatile business environment.

Stephen E Arnold, December 25, 2015


One Response to “Quote to Note: Axil Springer”

  1. Michael Schoebel on December 25th, 2015 5:53 am

    It’s also worth mentioning that qwant.com obviously gets its search-results from Bing. They are the same page-for-page, although within each page the ranking seems to be a little different than on Bing.

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