Squiz and Verint Team up to Save the Government from Itself
February 9, 2016
The article titled Verint and Squiz Announce Partnership to Further Enable Digital Transformation for Government on BusinessWire conveys the global ambitions of the two companies. The article positions Verint, an intel-centric company, and Squiz, an Australian content management company, as the last hope for the world’s governments (on the local, regional, and national level.) While things may not be so dire as all that, the merger is aimed at improving governmental organization, digital management, and customer engagement. The article explains,
“Today, national, regional and local governments across the world are implementing digital transformation strategies, reflecting the need to proactively help deliver citizen services and develop smarter cities. A key focus of such strategies is to help make government services accessible and provide support to their citizens and businesses when needed. This shift to digital is more responsive to citizen and community needs, typically reducing phone or contact center call volumes, and helps government organizations identify monetary savings.”
It will come as no surprise to learn that government bureaucracy is causing obstacles when it comes to updating IT processes. Together, Squiz and Verint hope to aid officials in implementing streamlined, modernized procedures and IT systems while focusing on customer-facing features and ensuring intuitive, user-friendly interfaces. Verint in particular emphasizes superior engagement practices through its Verint Engagement Management service.
Chelsea Kerwin, February 9, 2016