Xoogler Management Lesson: Annoying Board Members Can Spell Trouble
April 2, 2016
I read “Yahoo CEO Marissa Mayer Downplayed the Biggest Threat Facing the Company — and It Could End Up Getting Her Fired.” Another Xoogler management lesson surfaces. According to the write up:
“She [Ms. Mayer, the Xoogler] viewed [Starboard] as a ‘bit player’ because they owned such a small percentage, that this was a standard ploy for them to garner PR and attention,” one person familiar with the matter recounted of Mayer’s attitude to Starboard’s initial criticisms in 2014. “She did not take them seriously, when it first arose.”
What’s with the ignoring of reality? The answer I believe is the concept that when one is smart, the reality the smart person perceives is the operative reality for others. Xooglers are an interesting group. Whether creating new search systems (SRCH2) or planning community journalism (AOL), focusing on Xoogler’s perception of reality can have interesting consequences.
The write up reported:
“She believed that Yahoo was competing with Google and Facebook,” this person said. “She was so passionate about the product, and it created a layer of disbelief she had that anyone would question her.”
How wide spread is this characteristic? I would suggest it is the new black.
Stephen E Arnold, April 2, 2016
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