Yahoo Factoid: Email
July 6, 2016
I read “Marissa Mayer Says She’s ‘Heartened’ by Interest in Yahoo.” I noted a factoid I found interesting. Here’s the passage I highlighted:
Another question about Yahoo Mail revealed that about 1% of Yahoo Mail users actually pay for the service. But Yahoo Mail is much more important than that, Mayer said. “For every dollar that we make on Yahoo Mail on advertisements, we will make $3 elsewhere in our network on search or on some of our digital content,” she said. “So mail is incredibly important for us because of the frequency it drives and because of the strength it drives throughout the network.”
Email is a net revenue generator. Too bad some of that money is not invested in improving Yahoo email; for example, bulk deletes which are usable, a reasonable search system, and support for log ins from outside the US without wonky behavior. Heartened?
Stephen E Arnold, July 6, 2 016
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