Facebook Acknowledges Major Dependence on Artificial Intelligence
July 28, 2016
The article on Mashable titled Facebook’s AI Chief: ‘Facebook Today Could Not Exist Without AI’ relates the current conversations involving Facebook and AI. Joaquin Candela, the director of applied machine learning at Facebook, states that “Facebook could not exist without AI.” He uses the examples of the News Feed, ads, and offensive content, all of which involve AI stimulating a vastly more engaging and personalized experience. He explains,
“If you were just a random number and we changed that random number every five seconds and that’s all we know about you then none of the experiences that you have online today — and I’m not only talking about Facebook — would be really useful to you. You’d hate it. I would hate it. So there is value of course in being able to personalize experiences and make the access of information more efficient to you.”
And we thought all Facebook required is humans and ad revenue. Candela makes it very clear that Facebook is driven by machine learning and personalization. He paints a very bleak picture of what Facebook would look like without AI- completely random ads, unranked New Feeds, and offensive content splashing around like beached whale. Only in the last few years, computer vision has changed Facebook’s process of removing such content. What used to take reports and human raters now is automated.
Chelsea Kerwin, July 28, 2016