USAGov Wants More Followers on Snapchat
August 12, 2016
The article on GCN titled Tracking the Ephemeral: USAGov’s Plan for Snapchat portrays the somewhat desperate attempts of the government to reach out to millennials. Perhaps shocking to non-users of the self-immolating picture app, Snapchat claims over a hundred million active users each day, mostly comprised of 13 to 34 year olds. The General Service Administration of USAGov plans to use Snapchat to study the success of their outreach like how many followers they receive and how many views their content gets. The article mentions,
“And while the videos and multimedia that make up “Snapchat stories” disappear after just 24 hours, the USAGov team believes the engagement metrics will provide lasting value. Snapchat lets account owners see how many people are watching each story, if they watch the whole story and when and where they stop before it’s over — allowing USAGov to analyze what kind of content works best.”
If you are wondering how this plan is affected by the Federal Records Acts which stipulates documentation of content, GSA is way ahead of you with a strategy of downloading each story and saving it as a record. All in all the government is coming across as a somewhat clingy boyfriend trying to find out what is up with his ex by using her favorite social media outlet. Not a great look for the US government. But at least they aren’t using ChatRoulette.
Chelsea Kerwin, August 12, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
There is a Louisville, Kentucky Hidden /Dark Web meet up on August 23, 2016.
Information is at this link: https://www.meetup.com/Louisville-Hidden-Dark-Web-Meetup/events/233019199/
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