The Zen of More Tabs from Yandex

September 5, 2016

Serendipitous information discovery has been attempted through many apps, browsers and more. Attempting a solution, Russia’s giant in online search, Yandex, launched a new feature to their browser. A news release from PR Newswire appeared on 4 Traders entitled Yandex Adds AI-based Personal Recommendations to Browser tells us more. Fueling this feature is Yandex’s personalized content recommendation technology called Zen, which selects articles, videos, images and more for its infinite content stream. This is the first time personally targeted content will appear in new tabs for the user. The press release offers a description of the new feature,

The intelligent content discovery feed in Yandex Browser delivers personal recommendations based on the user’s location, browsing history, their viewing history and preferences in Zen, among hundreds of other factors. Zen uses natural language processing and computer vision to understand the verbal and visual content on the pages the user has viewed, liked or disliked, to offer them the content they are likely to like. To start exploring this new internet experience, all one needs to do is download Yandex Browser and give Zen some browsing history to work with. Alternatively, liking or disliking a few websites on Zen’s start up page will help it understand your preferences on the outset.

The world of online search and information discovery is ever-evolving. For a preview of the new Yandex feature, go to their demo. This service works on all platforms in 24 different countries and in 15 different languages. The design of this feature implies people want to actually read all of their recommended content. Whether that’s the case or not, whether Zen is accurate enough for the design to be effective, time will tell.

Megan Feil, September 5, 2016
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One Response to “The Zen of More Tabs from Yandex”

  1. Vk Tops List of Most Popular Websites in Russia : Stephen E. Arnold @ Beyond Search on December 2nd, 2016 3:11 am

    […] like hate speech, which is apparently one of VK’s major draws (at least for now.) Unsurprisingly, innovative search engine Yandex is second on the list, followed by social-media site Odnoklassniki (OK), and […]

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