Ads Appear Here, There, and Everywhere Across Google Landscape
September 12, 2016
The article on CNN Money titled Google Is Going to Start Showing You More Ads discusses the surge in ads that users can expect to barely notice over the coming weeks and months. In efforts to ramp up mobile ad revenue to match the increasing emphasis on mobile search, Google is making mobile ads bigger, more numerous, and just more. The article explains,
Google will be simplifying the work flow for businesses to create display ads with images. The company says advertisers need to “simply provide headlines, a description, an image, and a URL,” and Google will automatically design ads for the business. Location-based ads will start showing up on Google too. If you search for “shoe store” or “car repair near me,” ads for local businesses will populate the search results… The changes come as Google is trying to stay ahead of customers’ changing demands.
Google claims in the article that the increase is already showing strong results for advertisers, which click-through rates (CTR) up 20%. But it is hard to believe. As ads flood the space between articles, search results, and even Google Map directions, they seem to be no more significant than an increase in white noise. If Google really wants to revolutionize marketing, they are going to need to dig deeper than just squeezing more ads in between the lines.
Chelsea Kerwin, September 12, 2016
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There is a Louisville, Kentucky Hidden Web/Dark Web meet up on September 27, 2016.
Information is at this link: https://www.meetup.com/Louisville-Hidden-Dark-Web-Meetup/events/233599645/