Business Intelligence Take on the Direction of Media
October 7, 2016
The article on Business Insider titled The Top 7 Predictions For the Future of Media offers a long gaze into the crystal ball. With significant research over the past six years including interviews with key industry players, the article posits that the future is clear for those willing to sit through the IGNITION Conference presentation put together by BI’s co-founder and CEO Henry Blodget. The article sums up the current state of uncertainty in media,
Users are moving away from desktop and toward mobile. Social media referrals are overtaking search. Consumers are cutting their cords and saying goodbye to traditional pay-TV. Messaging apps are threatening email. And smart devices are starting to connect everything around us. These changes in trends can disrupt our businesses, our portfolios, and even our lives. But they don’t have to…Those who are well informed and well prepared don’t see innovation as a threat; they see it as an opportunity.
The article overviews some of the major takeaways from the presentation such as: Newspapers will soon be joined by TV networks in their frustrating battle for relevance. The article also mentions that the much-discussed ad blocking crisis will “resolve itself,” with the caustic note that we should all be “careful what [we] wish for.” Not much interest in finding information however. The full report is available through BI for free after signing up.