Fama Technologies: HR Gets Social
October 19, 2016
I read “The Tech That Hiring Managers Are Using to Screen All of Your Social Media Posts.” The “all” is a bit of an annoyance. There are social media posts which commercial enterprises may have some difficulty accessing. A couple of quick examples include forum comments placed in Dark Web discussion groups, certain encrypted messages, and content posted under a false identity (sock puppet or legend).
Moving on, the write up points to a company doing business as Fama Technologies. I circled this passage as a key point:
Los Angeles-based Fama Technologies has software that automates social media and web analysis to help companies make hiring decisions. The company uses artificial intelligence to pick up on any “red flags” that exist within a person’s online persona.
The idea is that before a person gets hired, companies are apparently now figuring out that looking at social media provides useful information. My thought: Why the big rush? Social media’s been around for more than a week or two.
What’s the cost of the Fama system? Subscriptions ring the cash register between $15,000 to hundreds of thousands of dollars per year.
The company, according to the write up, has raised $1.7 million.
My goslings tell me that filtering “all” social media will require lots of money and some nifty work arounds. Mapping a false identity to a real person can be a difficult task. And there is that “all” notion.
Stephen E Arnold, October 19, 2016
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