Big Brother Now in Corporate Avatar

October 31, 2016

Companies in the US are now tracking employee movements and interactions to determine how productive their assets are. Badges created by Humanyze; embedded in employee IDs track these key indicators and suggest appropriate measures to help improve employee productivity.

An article published on Business Insider titled Employees at a dozen Fortune 500 companies wear digital badges that watch and listen to their every move reveals:

Humanyze visualizes the data as webs of social interaction that reveal who’s talking to whom on a by-the-second basis. The goal: Revolutionize how companies think about how they organize themselves.

The badges though only track employees who have explicitly given permission to track their working hours, imagination is the only inhibiting factor that will determine how the meta-data can be used. For instance, as the badges are being embedded into employee IDs (that already have chips), it can also be used by someone with right tools to track the movement of an employee beyond working hours.

Social engineering in the past has been used in the past to breach IT security at large organizations. With Humanyze badges, hackers now will have one more weapon in their arsenal.

One worrisome aspect of these badges becomes apparent here:

But the badges are already around the necks of more than 10,000 employees in the US, Waber says. They’ve led to wild insights. One client moves the coffee machine around each night, so the next morning employees in nearby departments naturally talk more.

The ironic part is, companies are exposing themselves to this threat. Google, Facebook, Amazon are already tracking people online. With services like Humanyze, the Big Brother has also entered the corporate domain. The question is not how the data will be used by hacked; it’s just when?

Vishal Ingole October 31, 2016
Sponsored by, publisher of the CyberOSINT monograph


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