Iceland Offers the First Human Search Engine
November 8, 2016
Iceland is a northern country that one does not think about much. It is cold, has a high literacy rate, and did we mention it was cold? Despite its frigid temperatures, Iceland is a beautiful country with a rich culture and friendly people. shares just how friendly the Icelanders are with their new endeavor: “Iceland Launches ‘Ask Guðmundur,’ The World’s First Human Search Engine.”
Here is what the country is doing:
The decidedly Icelandic and truly personable service will see special representatives from each of Iceland’s seven regions offer their insider knowledge to the world via Inspired By Iceland’s social media platforms (Twitter, Facebook and YouTube). Each representative shares the name Guðmundur or Guðmunda, currently one of the most popular forenames in the country with over 4,000 men and women claiming it as their own.
Visitors to the site can literally submit their questions and have them answered by an expert. Each of the seven Guðmundurs is an Icelandic regional expert. Iceland’s goal with the human search engine is to answer’s the world’s questions about the country, but to answer them in the most human way possible: with actual humans.
A human search engine is an awesome marketing campaign for Iceland. One of the best ways to encourage tourism is to introduce foreigners to the locale people and customs, the more welcoming, quirky, and interesting is all the better for Iceland. So go ahead, ask Guðmundur.