Improve Your B2B Search with Klevu
January 6, 2017
Ecommerce sites rely on a strong search tool to bring potential customers to their online stores and to find specific products without a hassle. B2B based companies have the same goal, but they need an entire different approach although they still rely on search. If you run a B2B company, you might want to take a gander at Klevu and their solutions: “Search Requirements For A B2B Retailer.”
In the blog post, Klevu explains that B2B companies have multiple customer groups that allow different pricing, products, discounts, etc. The customers see prices based on allocation from the store, but they cannot use a single price for every item. Search is also affected by this outcome. Klevu came out with the Klevu Magneto plugin to:
With the help of our partners and our in-house expertise, we came up with a solution that allows such group prices to automatically work with Klevu. The Klevu Magneto plugin fetches the group prices and, at the time of showing the search results, Klevu’s JavaScript determines the relevant price for rendering. We’ve also ensure that this works in Ajax / quick search as well, as this was an important requirement.
The Klevu Magneto plugin also has an SKU search option, maintaining the same landing page within search results, and instant faceted search. Klevu researched the issues that its B2B customers had the most problems with and created solutions. They are actively pursuing ways to resolve bothersome issues that pop up and this is just the start for them.
Whitney Grace, January 6, 2017
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