Yahoo May Become Altaba

January 10, 2017

I read a US government filing which revealed that after Verizon allegedly buys the core assets of Yahoot. Sorry, I meant “Yahoo”, the remaining part of the Internet old timer will be called Altaba.

Darn. I was hoping that the non core assets of Yahoot. Sorry, I meant Yahoo would have a more mellifluous name; for example:

Hooty
Marissa Ville
Yabba-dabba-doo.

My pick is “Yabba-dabba-doo” in a nice sans serif font. I would probably recall the new name as “Yabba-dabba-hoot.” As I age, my mind plays tricks on me. Kudos to the artist who designed a possible new logo for the company which should be named Yabba-dabba-hoo.

Stephen E Arnold, January 10, 2017

Written by Stephen E. Arnold · Filed Under Marketing, News, Yahoo

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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