RAVN Flaps Amidst a Flurry of Feathers
January 12, 2017
I read “Abraaj Drives Innovation in Private Equity Market with Implementation of RAVN’s Cognitive Search Solution.” The main idea is that RAVN, a vendor of enterprise search, has snagged a customer. That’s good. What’s interesting about the write up is the language of the “news.” Here’s a rundown of the words I highlighted as flaps of the RAVN’s marketing department wings:
- Access
- Artificial intelligence and AI
- Classify
- Cognitive search
- Collaborate
- Component
- Connect enterprise
- Data mining
- Deal flow
- Differentiation
- Drive innovation
- Dynamic decisions
- Engagement
- Engine as in “cognitive engine”
- Experts and expertise
- Extract
- Functional knowledge
- Ground breaking
- Growth markets organization
- Highly distributed network
- Internal and external content
- Intelligently transforms
- Interrelationships
- Knowledge graph
- Knowledge management
- Knowledge sources
- Leverage
- Lifecycle
- Monitoring
- Multi geography
- Navigate
- Phases
- Platform
- Proprietary
- Sector knowledge.
- Sectoral
- Secure
- Solutions
- Teams
- Transformation
- Unstructured
- Visualize
What’s left out? No analytics, which is one of the must have functions for a modern search and content processing system. My hunch is that RAVN has numbers in its nest. In the millennial editing frenzy, counting visitors and other useful items was overlooked. Amazing stuff. No wonder some folks roll their eyes when enterprise search vendors trot out keyword search dressed in rhetoric honed by Sophists.
For more lingo which makes search seem more than it is, review the list of cacaphones at this link. Ah, the cacophony of search and retrieval vendors.
Stephen E Arnold, January 12, 2017
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One Response to “RAVN Flaps Amidst a Flurry of Feathers”
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