The Software Behind the Web Sites
January 17, 2017
Have you ever visited an awesome Web site or been curious how an organization manages their Web presence? While we know the answer is some type of software, we usually are not given a specific name. Venture Beat reports that it is possible to figure out the software in the article, “SimilarTech’s Profiler Tells You All Of The Technologies That Web Companies Are Using.”
SimilarTech is a tool designed to crawl the Internet to analyze what technologies, including software, Web site operators use. SimiliarTech is also used to detect which online payment tools are the most popular. It does not come as a surprise that PayPal is the most widely used, with PayPal Subscribe and Alipay in second and third places.
Tracking what technology and software companies utilize for the Web is a boon for salespeople, recruiters, and business development professionals who want a competitive edge as well as:
Overall, SimilarTech provides big data insights about technology adoption and usage analytics for the entire internet, providing access to data that simply wasn’t available before. The insights are used by marketing and sales professionals for website profiling, lead generation, competitive analysis, and business intelligence.
SimiliarTech can also locate contact information for personnel responsible for Web operations, in other words new potential clients.
This tool is kind of like the mailing houses of the past. Mailing houses have data about people, places, organizations, etc. and can generate contact information lists of specific clientele for companies. SimiliarTech offers the contact information, but it does one better by finding the technologies people use for Web site operation.
Whitney Grace, January 17, 2016
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
