Oath Rhymes with Loath and Maybe Sloth?

April 5, 2017

I wanted Yahoo to be named Yabba Dabba Hoot. Darn it. The Verizon outfit which may put some interesting software on mobile phones it sell has come up with the name Oath. I am not sure any of my friends in Harrod’s Creek would have stumbled upon this word. I noted that a number of the write ups reporting about the new name, the Tony Romo like sacking of Marissa Mayer, and the assurances that the calculus of AOL+Yahoot will change my life. See “Under Oath? How Yahoo + AOL Will Change Your Life.”

USA Today brilliantly revealed that Verizon’s Xoogler believes “the brands will stay the same. “ Yep, that’s what happens when Verizon acquires companies: The status quo is the Baby Bell way. Well, sometimes as long as one is not the CEO, the CFO, the legal team, and anyone who does not understand the ethos of the Young Pioneers and Bell Telephone training methods:


The real journalism outfit which we call McPaper here in Kentucky quoted the Xoogler responsible for the AOL Yahoot marriage. Tim Armstrong and apparently someone else allegedly said:

Armstrong has described Oath as a B2B brand, overseeing the names that you are all familiar with. Beyond Yahoo and AOL, those names include Tumblr, Huffington Post, TechCrunch and Engadget. In all, about 1.3 billion consumers use the company’s collection of brands making these among the most powerful digital brands on the Internet. “We like to say branding wise if you look at a hat, Huffington Post, TechCrunch, Yahoo Sports will be on the front, Oath will be on the side,” Armstrong said. Besides the early reaction to Oath hasn’t been all that flattering, with the new name the subject of numerous jokes out on social media.

On the side. Does oath mean economic growth?

Stephen E Arnold, April 5, 2017


One Response to “Oath Rhymes with Loath and Maybe Sloth?”

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