Battle in the Clouds

April 10, 2017

The giants of the tech world are battling fiercely to dominate the Cloud services industry. Amazon, however is still at the pole position being the first entrant, followed by Microsoft, Google and IBM.

The Street in an in-depth report titled How Amazon, Microsoft, Google and IBM Battle for Dominance in the Cloud says:

Amazon Web Services, or AWS, is the indisputable leader, with a breadth of services and clients ranging from blue chips such as Coca Cola (KO) and General Electric (GE) to app-economy stalwarts like Netflix (NFLX), Tinder and Lyft. Microsoft and Google are closing the features gap, even if they are far behind on market share.

So far, these technology giants are fighting it out in cornering the IaaS market. Amazon with AWS clearly dominates this space. Microsoft, because of its inherent advantage of B2B software already running across major corporations has it easy, but not easy enough to topple Amazon. Google and IBM are vying for the remaining market share.

Apart from IaaS, PaaS is going to be the next frontier on which the Cloud battles will be fought, the report states. Consolidation is a distant possibility considering the fact that the warriors involved are too big to be acquired. With most services at par, innovation will be the key to gain and sustain in this business.

Vishal Ingole, April 10, 2017

Written by Stephen E. Arnold · Filed Under Amazon, Cloud computing, Google, Microsoft, News, Technology

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.