Voice Assistant Apps Have Much Room to Grow

May 31, 2017

Recent excitement around voice assistants is largely based on the idea that, eventually, a thriving app market will develop around them. However, reports Recode, “Alexa and Google Assistant Have a Problem: People Aren’t Sticking with Voice Apps They Try.” Though sales of Amazon’s Alexa and the Google Assistant platforms over the holidays were encouraging, startup VoiceLabs recently issued a report that indicates most apps entice few users to give them a try. Furthermore, those who have dabbled in voice apps have apparently found little to tempt them back. See the article for some statistics or the report for more. Writer Jason Del Rey observes:

The statistics underscore the difficulty Amazon and Google are having in getting Echo and Home owners to discover and use new voice apps on their platforms. Instead, many consumers are sticking to off-the-shelf actions like streaming music, reading audiobooks and controlling lights in their homes.


Those are all good use cases for the voice platforms, but not sufficient to build an ecosystem that will keep software developers engaged and lead to new transformative revenue streams. As a result, the numbers highlight the opportunity for Amazon, Google or others like Apple to stand out by helping both consumers and developers solve these discovery and retention problems.

The founders of VoiceLab see a niche, and they are jumping right into it. Amazon and Google, thus far, supply only limited usage data to would-be app developers, so VoiceLabs is lending them their own voice analytics tool, VoiceInsights. They are counting on the app market to pick up, and are determined to help it along. So far, this tool is free; the company expects to start charging for it once Amazon and/or Google provide a way to monetize apps. When that happens, developers will already be comfortable with VoiceLabs—well played. Probably. Founded in May 2016, VoiceLabs is based in San Francisco.

We, too, are paying close attention to the rise of voice assistants and their related apps. Watch for the debut of our new information service, Beyond Alexa.

Cynthia Murrell, May 31, 2017


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