Decoding SEO and Traffic Generation
June 12, 2017
Businesses are desperately trying to get noticed online. However, most businesses focus on generating traffic while sidelining the ultimate motive of generating sales.
According to an article published on Business 2 Community titled The Ugly Truth: Why SEO Isn’t Driving Better Website Sales, the author states:
Driving traffic to your website with SEO is only half the battle. It’s also important to make sure your website is designed in a way that converts those leads into sales. When you have a website that has a solid conversion rate, it ensures the investment you make in SEO will result in a guaranteed boost in sales.
What business owners fail to understand is that traffic is just one part of the equation in generating sales online. You need to keep your potential customers engaged, develop trust among them, and offer them incentives among many other things. With millions of websites being launched every day, these are some of the key factors that can set you apart from the herd. Focus on generating sales and not just driving traffic, or resort to Google AdWords Campaigns.
Vishal Ingole, June 12, 2017
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One Response to “Decoding SEO and Traffic Generation”
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Well said. Online brand building requires more than mere search engine optimization. Customer engagement is also important.