Google, Microsoft Trail Amazon AWS Success

June 28, 2017

Is it now impossible for any fourth company to claw their way to the top of the cloud? Amazon’s AWS is still way ahead in the hosted-services game, but Google’s CloudPlatform and Microsoft’s Azure are also flourishing,  we learn from  “AWS, Google, and Microsoft Cement Their Cloud Dominance” at InfoWorld. Writer Matt Asay observes:

[AWS is] redefining enterprise IT forever, with everyone else having to sprint to catch up to its torrid pace of innovation and price cuts. Interestingly, Microsoft Azure and Google Cloud appear to be doing exactly that. … The market is consolidating around the big three cloud vendors, and it may be too late to add a fourth.


Though both Microsoft and Google have yet to break out their respective cloud revenue numbers (they’re not required to until it represents 5 percent of their overall company revenue), both reported big increases for 2016. Microsoft’s Azure revenue grew 95 percent in constant currency, and while Google didn’t report revenue or growth numbers, it suggested it had ‘significant momentum’ in the year, a claim made more believable by deals like Snap’s ($2 billion over five years for Google Cloud services). The problem for Microsoft and Google is that AWS isn’t slowing down. If anything, it’s accelerating.

Ah, lively competition. Asay emphasizes that much of Amazon’s success has occurred because they were able to reduce prices while increasing functionality. That is indeed a difficult combination to beat. Google or Microsoft may be in the position to pull off an upset, perhaps with some remarkable feat of innovation. Fourth place and below may be wise to pursue revenue streams outside the hosting field.

Cynthia Murrell, June 28, 2017


One Response to “Google, Microsoft Trail Amazon AWS Success”

  1. Kevin Koepp on August 6th, 2017 3:51 pm

    Perfectly written content, Really enjoyed reading.

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