The New York Times Pairs up with Spotify for Subscription Gains
July 18, 2017
The article on Quartz Media titled The New York Times Thinks People Will Still Pay for News—
If Given Free Music examines the package deal with Spotify currently being offered by the Times. While subscriptions to the news publication have been on the rise thanks in large part to Donald Trump, they are still hurting. The article points out that if the news and music industries have one thing in common, it is trying to get people to pay for their services.
The two companies announced an offer… giving a free year of Spotify Premium to anyone in the US who signs up for an all-access subscription to the news publication. Premium normally costs $120 a year, and the offer slashes the price of an all-access Times subscription too—from $6.25 a week to $5 a week… While it may seem like both companies will take a hit from these discounts, the boost in new subscribers/readers will likely more than make up for it.
It is a match made on Tinder, a coupling for the new world order. Will this couple get along? As millennials seek new outlets for activism, purchasing a subscription to the Times is a few steps above posting a rant on Facebook. Throw a year of Spotify into the mix and this deal is really appealing to anyone who doesn’t consider the Times a “liberal rag.” So maybe the Donald won’t be interested, but the rest of us sure might consider paying $5/month for legitimate news and music.
Chelsea Kerwin, July 18, 2017
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