Facebook Grapples with Moderation
August 1, 2017
Mashable’s Alex Hazlett seems quite vexed about the ways Facebook is mishandling the great responsibility that comes with its great power in, “Facebook’s Been Making It Up All Along and We’re Left Holding the Bag.” Reporting on a recent leak from the Guardian of Facebook moderator documents, Hazlett writes:
It confirmed what a lot of people had long suspected: Facebook is making it up as they go along and we’re the collateral damage. The leaked moderator documents cover how to deal with depictions of things like self-harm and animal cruelty in exceedingly detailed ways. A first read through suggests that the company attempted to create a rule for every conceivable situation, and if they missed one, well they’d write that guideline when it came up. It suggests they think that this is just a question of perfecting the rules, when they’ve been off-base from the outset.
The article notes that communities historically craft and disseminate the rules, ethics, and principles that guide their discourse; in this case, the community is the billions of Facebook users across the globe, and those crucial factors are known only to the folks in control (except what was leaked, of course.) Hazlett criticizes the company for its “generic platitudes” and lack of transparency around an issue that now helps shape the very culture of the entire world. He observes:
Sure, if Facebook had decided to take an actual stand, they’d have had detractors. But if they’d been transparent about why, their users would have gotten over it. If you have principles, and you stick to them, people will adjust. Instead, Facebook seems to change their policies based on the level of outrage that is generated. It contributes to a perception of them as craven and exploitative. This is why Facebook lurches from stupid controversy to stupid controversy, learning the hard way every. single. time.
These days, decisions by one giant social media company can affect millions of people, often in ways, those affected don’t even perceive, much less understand. A strategy of lurching from one controversy to another does seem unwise.
Cynthia Murrell, August 1, 2017
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